Andy Kim VR Activation @ Field Trip 2015

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Occupied has reinvented the traditional music video with a virtual-reality experience for the Kevin Drew/Andy Kim collaboration "Who Came First." The video was premiered at June's Field Trip festival, where concertgoers were projected a deserted version of the same Fort York field the festival was taking place in. Then suddenly, they ascend into the clouds. The video culminates in a rainbow tunnel which looks like a scene out of Jodorowski's Holy Mountain, where you see Kim and Drew blissfully performing.

360 Video, Pressmetrix