VICE/LINCOLN - ELEVATE THE EVERYDAY (2017)

Elevate the Everyday blends video game visuals with live performances to create this artful, virtual reality experience that puts the viewer through the emotions of driving. This transformative immersive project takes you from a busy, hyper real world into a quiet serene surreal dreamscape to experience driving in unimaginable ways, distorting reality in a beautiful way.

Partners: VICE Media, Lincoln

 
 
Jeff Woo