THE SOURCE VR (2017)

The Source is one of Canada’s leading consumer electronics and cell phone retailers with over 650 locations across Canada. The chain goes back over 40 years in Canada, initially as Radio Shack and later as The Source by Circuit City.

Occupied was directly commissioned by The Source to create an innovative VR experience for their rebranding and in-store country-wide launch. Samsung GearVR’s, loaded with the VR experience, were installed at soon-to-open Source locations across Canada, offering viewers a glimpse into its new look and featured electronic products.

 

Partners: THE SOURCE, SAMSUNG

 
Jeff Woo